What It Takes To Create Raving Fans Through Designed Customer Journeys

Experiences are powerful — they control how your brain attaches an emotion to a moment that is then etched in your memory. When you think about the level of service you received in the past, whether it’s at a restaurant or while you were out shopping, it’s always the surprisingly good or disastrously bad experiences […]

The Unsustainable War For Talent And How To Avoid Entering The Battlefield

Talent is something that many companies want, but few succeed to get. In a fast-paced world full of competition, companies are constantly fighting for talent. There’s no denying that attracting and hiring top talent gives organizations a remarkable advantage. Research shows that superior talent is up to 8 times more productive [1]. However, great talent […]

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