In the last 5 years, we’ve seen companies overhaul their entire customer support teams to build unique and compelling Customer Experiences (CX). By doing that, they can improve the customer’s holistic view of their interactions with the company during their customer journey. This strategy has proven to be highly effective, and there’s ample data telling us that companies need to focus more on CX.
However, when I was at a business conference in Las Vegas a few months ago, there was a new hot trend emerging– Employee Experience (EX). While CX is externally-focused towards customers, EX is internally-focused towards employees. Much to the deserving rights of employees, companies are now talking about the Employee Experience. And to extend the thinking even further, as we start to really understand the needs and desires of our employees, we’re talking about “Consumerizing the Employee Experience (EX)”.
What Does Employee Experience (EX) Mean?
EX means offering options that enhance the employee’s experience from end-to-end. If you think about it, our employees are after all, one of our most valuable assets. And by caring about EX, companies can have more highly-engaged employees.
Yet, we’ve come to realize that the world outside of work is evolving at a rate that doesn’t match what’s being offered within the walls of our work life. Outside of work, as consumers, we have the luxury of choosing from many different personalized and tailored options. We have options all the way from how we get our food, to trying on clothes through avatars, to building our own unique bicycles.
So how do we provide employees with options at work that enhance their experience in the workplace?
We can give employees choices in the workplace that match the choices they have in their non-work lives. If someone wants to improve their mind and body outside of work, then they can choose to take a yoga class. In the same vein then, if they also want to build their mind for greater impact, happiness, and achievement at work, then they should have access to the best development.
Unlocking Human Potential Through EX
After the conference I realized that there is a disconnect between options outside and inside of the workplace because for the longest time, we haven’t placed employees at the heart of corporations. We say we do, but when we make decisions, it is obvious that we don’t. But investing in employees and their happiness is well worth the investment if you want everything else to work out. When employees are engaged and empowered, they will then make the right decisions that allow you to invest in everything else.
HumanQ could help greatly improve EX because through Group Coaching, we offer organizations the opportunity to help unlock the human potential most people don’t even know they have. Our Group Coaching Tracks are tailored to individual employee needs. They are designed to enhance the Employee Experience and to equip employees with the tools they need to feel like they have a chance to do the best work of their life.
And the interesting thing is that most people want to be doing great work, they want to feel important, and they want to make a difference.
So why not offer employees the options to do the things they want?
Nishika de Rosairo | CEO and Founder | HumanQ
Contact Nishika: firstname.lastname@example.org
Contact HumanQ : email@example.com