When teams move fast but not together, enablement becomes the bottleneck and the burnout zone.
Across companies, one line keeps surfacing: “Engineering moves in one direction, sales in another, and enablement teams are stuck in the middle.”
It sounds like a throwaway comment. But it’s actually a roadmap to understanding one of the biggest execution gaps in modern orgs.
The Invisible Load of Enablement
Enablement was designed to be a bridge. But lately, it’s become a pressure point. They’re expected to:
- Translate shifting sales goals into repeatable plays
- Roll out training for products they weren’t involved in building
- Align internal teams while still delivering “on message” externally
All while navigating misaligned incentives, unclear ownership, and near constant pivots.
Fast Doesn’t Equal Forward
It’s not that teams aren’t moving. They’re just not moving together.
- Engineering is focused on launches
- Sales is focused on pipeline
- Enablement is focused on survival
And in the space between those priorities, momentum dies.
The Real Problem Isn’t Communication
It’s misalignment.
Everyone’s technically “looped in”. But no one’s really aligned on what matters most, who owns what, or what success looks like. And in that void, enablement absorbs the chaos.
What Aligned Teams Do Differently
They don’t move in silos, they sync in real time.
In high functioning orgs, you’ll find one common ritual: A dedicated moment where cross functional teams pause, align, and decide—together.
That’s what QPods do.
60 minutes. One shared challenge by the right people in the (digital) room.
So sales, product, and enablement can stop guessing and start executing.
Want to get started? Start your first QPod → HERE
